The Alexir Partnership
|
Alexir Partnership is a specialist packaging manufacturer. In 2008, Alexir decided to increase the marketing of its business, brand and products and turned to OJ Marketing for help. With packaging being quite a traditional market sector, they wanted to stand out from the crowd and whilst their sales team were doing an excellent job raising client awareness, they did not have the PR knowledge or experience they needed. OJ Marketing devised a PR strategy that produced what the client described as a ‘snowball effect’, with a significant increase in referrals and leads. "We have learnt a lot about the importance of building our brand through working with OJ Marketing and with their continued assistance we are very excited about achieving the goals we have set ourselves." Tom Sene, Sales Director |
